KRISTI SHALLA

Head of Project Development, APAC and North America

Kristi joined CENIT in January 2017 as Head of Project Development after spending ten years working with Asian governments in New York City. Previous to relocating to Barcelona in 2017, Kristi served as Head on Investment Promotion for Invest Hong Kong. In this position she helped US-based companies create their strategy for expansion to Asia and represented Hong Kong in the eastern United States. Kristi is an experienced speaker and contributor on the topic of Asian business and international expansion.

Before joining Invest Hong Kong in 2013, Kristi worked in Public Relations and Business Development roles with the Hong Kong Economic and Trade Office in New York, the Singapore Tourism Board and International Enterprise Singapore. In these rolls and in her previous positions in the private sector, Kristi worked on projects on all five continents (except Antarctica) and speaks five global languages. She has a Master of Economics degree from the University of the Saarlandes in Germany and a Bachelor of Arts from the University of Nebraska-Lincoln.

Her hobbies include cooking, Asian cinema and amateur astronomy. Kristi has also published a cookbook for the non-profit organization Doctors without Borders.