CENIT-WP-2013-06

Pricing strategy for a regular shipping line operating with Ro-pax vessels

Authors: Morales-Fusco, P., Saurí, S., Serra, J.

Abstract:

The main goal of this paper is analyzing what might be the most appropriate pricing strategy for a regular shipping line operating with Ro-Pax ships taking into account the demand’s elasticity to tariff, the ship’s cost structure and the requirements and cost implications of each cargo format transported. Two optimal pricing strategies are to be considered: fares for a given shipping line already on operation and fares for a line in its planning stage where, the optimal size of the vessel can be determined as well.